Text Alternatives

1.1 Text Alternatives

1.1 Text Alternatives

Provide text alternatives for any non-text content so that it can be changed into other forms people need, such as large print, braille, speech, symbols or simpler language.

Non-text Content

(A)

1.1.1 Non-text Content

1.1.1 Non-text Content

9.1.1.1a Alternative texts for control elements

All non-text content that is presented to the user has a text alternative that serves the equivalent purpose, except for the situations listed below.

Controls, Input If the non-text content is a control or accepts user input, then it has a name that describes its purpose. (Refer to Success Criterion 4.1.2 for additional requirements for controls and content that accepts user input)

Time-based media If the non-text content is time-based media, then text alternatives at least provide descriptive identification of the non-text content. (Refer to Guideline 1.2 for additional requirements for media)

Test If non-text content is a test or exercise that would be invalid if presented in text, then text alternatives at least provide descriptive identification of the non-text content.

Sensory If non-text content is primarily intended to create a specific sensory experience, then text alternatives at least provide descriptive identification of the non-text content.

CAPTCHA If the purpose of non-text content is to confirm that content is being accessed by a person rather than a computer, then text alternatives that identify and describe the purpose of the non-text content are provided. And alternative forms of CAPTCHA using output modes for different types of sensory perception are provided to accommodate different disabilities.

Decoration, Formatting, Invisible If non-text content is pure decoration, is used only for visual formatting, or is not presented to users, then it is implemented in a way that it can be ignored by assistive technology.

Description

The meaning or function of screen buttons, icons, graphics, etc. cannot be perceived or inferred by non-sighted people.

Example: screen button with plus icon

These buttons are usually immediately apparent to a sighted user, since they can perceive the (visual) context. The seeing user will realize that when they click on this button, for example, they will create a new customer or a new item.

For a non-sighted user, the function of the screen button is not perceptible. The HTML tag <button> lets the screen reader recognize and read out loud that it is a button. But the plus icon and its meaning in the current operating context is "invisible" to a screen reader. Therefore, it is necessary to make the function of the button accessible to the screen reader by using alternative text.

For the perceivability of a portal or application page, it is highly important that text alternatives are provided for all non-textual content. Text alternatives play an essential role in accessibility, as they can be transformed into other forms of perception (visual, auditory, tactile) by assistive technologies.

For example, a screen reader reads out textual descriptions of images and animations, and a Braille display presents them in Braille. A text alternative for acoustic information makes content accessible for deaf people.

Text alternatives also help everyone understand non-textual information and make content accessible to search engines.

The WCAG describes some exceptions to the guideline described here. These are described under the following link: Non-text content: Exceptions

Relevance and applicability

This guideline is relevant when making your portal accessible. It is one of the best practices How to make your pages accessible - Best practices).

General implementation

Below is some general guidance on the implementation of this guideline.

  • An alternative text should be short. It should convey the purpose of the image, not describe the image. When writing the text alternative, think about what details are important. Depending on the context, a completely different text alternative can be useful for the one image.

  • Text alternatives are crucial to assistive technologies. For accessibility reasons, it is not necessary to give an image a title (title attribute). You should only do this if you want to convey additional information in the title that extends beyond the information in the text alternative.

  • Image links should describe the purpose of the link, not the actual image.

  • Decorative images should have a blank (or meaningless) text alternative.

  • Complex images, such as charts or graphs, should have a long description close to the image. The text alternative for the image should describe where the nearby image is located.

Detailed implementation

More information

Insert elements on pages