The Open Data Protocol (OData) is a standardized web protocol. It supports the simple integration and manipulation of data and is designed in a significantly more user-friendly way than previous web services for developing web and mobile applications. OData is based on open web standards like HTTP, Atom Publishing Protocol and JSON, and like the World Wide Web, is constructed based on the REST (Representational State Transfer) architectural style. Complex database requests can be accomplished with OData using the URL alone. Consequently, OData is also known as ODBC for the web.